Founded in 2018, Ita-Ito is a luxury knitwear brand for women imagined in Switzerland and handcrafted in Peru.
The Geneva-based label offers timeless knitwear collections placed under the sign of elegance and voluptuousness. Each Ita-Ito garment and accessory is a unique piece, highlighting the precious craft skills of the knitters who make it.
From this eco-responsible handicraft are born sweaters, cardigans, vests and other iconic items in which to drape yourself in softness. Ita-Ito uses mainly Baby Alpaca fiber: a new fiber that is fine, hypoallergenic and has a great thermal capacity. During the summer, the brand opts for certified organic Pima cotton, a light fiber that is very pleasant in hot weather. In line with its eco-responsible approach, the label chooses raw materials directly from Peru to reduce its carbon footprint. Finally, one of the key values of the brand is its ethical mode of production centered on the human being which allows it to make a sustainable commitment in Peru.
Indeed, Ita-Ito wishes to support these women artisans from the Andean community, who work while taking care of their children, by setting up a development program. An initiative aiming on the one hand to train them continuously to develop their know-how through new skills and on the other hand to offer them optimal working and living conditions.
An authentic eco-friendly fashion brand that wishes to contribute to improving production conditions, to highlighting a unique know-how while offering a wardrobe of unique handmade knitwear.
« By helping a woman, we are helping a family...and an entire community. »